News and updates

  • SEO with the Google Search Console API and Python

    The thing I enjoy most about SEO is thinking at scale. Postmates is fun because sometimes its more appropriate to size opportunities on a logarithmic scale than a linear one. But there is a challenge that comes along with that: opportunities scale logarithmically...

  • Fetch As Google – From Googlebot’s Perspective

    The Google Search Console Fetch and Render Tool is like putting on a pair of Googlebot goggles and looking at your own site through those lenses. If you have a simple website, (WordPress for example) that hasn’t been modified too much, you may not appreciate...

  • The three most important things I learned in 2017

    2017 has been a wild year, to say the least. From waking up wondering if closed-mindedness was becoming mainstream to waking up wondering about the likelihood of nuclear war, to waking up in any one of over a dozen countries, there has been something...

  • Analyzing XML Sitemap Files with Bash

    I’ve been spending a lot of time working with sitemaps lately. They are a critical component of getting sites indexed by search engines and they are a great way to learn about your competition’s architecture and search strategy. I mean, they literally...

  • How I became a Technical Marketer

    As you know, I love learning and I am a huge advocate for self-service education. Recently, I had the honor of being interviewed on the Measureschool Youtube channel where I got to share my path in learning and employing the technical side of digital...

  • JSON-LD Bulk Editor and File Generator for Google Sheets

    As JSON-LD usage spreads across the internet and its utility increases, I find myself creating a lot more JSON-LD templates for non-standard entities… and then I find myself copying them over and over for each of their sibling entities. Finally...

  • Using Hosted JSON-LD Files as applications/ld+json Scripts for SEO

    Sometimes it’s just easier to separate concerns. Just like how stylesheets and .js scripts separate the form and function of the page from the presentation of the page, the same can be done with the JSON-LD schematic markup / structured data of the page...

  • Google Apps Script doGet and doPost Tutorial + 6 Web App Examples

    (This post has been moved to a site all about Google Apps Script Tutorials.) If you are new to Google Apps Script or programming in general, Google Apps Script Web Apps may seem daunting. The good news is that it is easy to understand with a little...

  • Slack Slash Commands for Everyone + 10 Free APIs

    You might be new to the whole idea of “bots” or acronyms like REST, API, HTTP, and cURL. And you probably don’t know how to code your way out of a wet paper bag. But this doesn’t mean you cannot or should not get your hands dirty and have a little fun...

  • Easy Gantt Chart Timelines in Google Sheets (with Template)

    Google Docs and Gantt charts are a perfect match. Google Spreadsheets offers the ability to share and update spreadsheets in real-time which is a major benefit for any project team- especial those who work in different locations or time zones. On top...

Trevor Fox



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